Cassandra Craven

Since I started spreading the good word with the value of social media content and creative in the e-commerce world, the one thing I have repeatedly stated was the importance of going straight to the source for information. There's a lot of social media "rockstars" and "gurus" out there, (I prefer to be neither), so instead of listening to second-hand information, I always encourage people to go straight to Facebook, Instagram, YouTube, etc. for best practices and information

2020 has been a wild ride! No one knows what the future holds for the world let alone your business. Many entrepreneurs and brands are still sticking to their content and strategy plans, especially as we get closer to the Q4 holiday shopping season. With the recent online shopping boom, it's crucial to map out a strategy now to maximize awareness, engagement and ultimately sales. Amazon's Prime Day was postponed the shopping giant recently confirmed that they plan to hold Pri

Facebook for Business recently released a series of reports about evolving media trends in the midst of the global COVID-19 pandemic. According to Social Media Today, "The reports are based on a combination of internal data insights from Facebook, commissioned survey insights and third-party research, in total, incorporating responses from over 34,000 consumers." Facebook has identified 5 key trends of note: Safer Shopping - Relating to new shopping measures to limit the spre

Coming soon.

Coming soon.

When it comes to social distancing, I have been doing my part to slow the curve since March 13, 2020. Aside from a few one-on-one meet ups with close friends (6-feet apart, of course), I have been looking at the same four walls in my bedroom slash new office for months. I'm lucky to be at home with family during this time and having the luxury of a big backyard, but for a girl who is a self-proclaimed "travel enthusiast," being cooped up is tough, especially as the weather st