Cassandra Craven

We're currently in the midst of the "new normal." We're enjoying the comforts of home more than ever - cooking from scratch, working from our couches and shopping online. As the world begins to open up again and in theory we can all return to our usual habits, it begs the question of what about the next normal? What do these new behaviors mean for the long-term? I for one have been making my home cozier than ever - cleaning, decorating, cooking, and gardening, I am twice as

If you're not leveraging Instagram to increase sales in 2020, then you're not marketing your brand properly. Instagram has over 1 billion users world wide - which is the perfect audience for any and all e-commerce businesses to market their brands to. Many business owners may be thinking that Instagram is for the Instagram models, artists, and photographers. Wrong! Did you know... 90% of Instagram users follow at least one brand. 83% of Instagram users find new brands or prod

"They’ll combine innovative technology with fashion-forward style and help people better connect with friends and family." Are you ready for Facebook to take Augmented Reality to new heights? We all remember Snapchat Lenses... The virtual glasses were marketed as AR experiences that transformed the way you look and the world around you! You could use Lenses while you create Snaps to add 3D effects, objects, characters, and transformations. Now Facebook is coming out with thei

It was the best of times, it was the worst of times... and without a doubt, 2020 is more than likely the worst of times for a lot of us. Not to say there hasn't been a lot of good to come out of quarantine life, but in the broad spectrum of things, there's a lot of bad. We're in the middle of a pandemic, it's an election year, political and racial tensions are high, murder hornets are running amuck and the world continues to lose some influential people - Kobe Bryant, Naya Ri

I started working in the social media field circa 2011 and I've seen changes in user experience, trends, and yes, even fails throughout my career. It's a tough pill to swallow knowing that your mistakes are put on display for your entire audience to witness and then anyone they decide to share it with will see your error at the click of a button. Contrary to popular belief, social media managers are human (not robots), and we're going to make mistakes. Heck sometimes we don't

We've all been there. You're scrolling through Instagram and you get the notification that one of the people you follow is live and then it happens... you accidentally click and bam! Next thing you know you're in their live chat. Normally this isn't the worst thing, you click and you're more annoyed than anything - then you just leave. But I'm here to tell a tale that went a bit differently. I was on Instagram last weekend, just scrolling about (like you do), I accidentally c